What is the Irresistible Offer?
The irresistible offer is:
- a short and powerful offer
- that can be expressed in 16 words or less
- that answers all of a customers main questions
The right offer dramatically help a business by:
- not only communicating what it does
- but also the key difference in the way that it does it to the customer.
This offer goes a long way to helping to create pole recall position in the customer’s mind.
A classic example of a great offer which has helped to build a business is Domino’s pizzas:
Fresh hot pizza delivered in thirty minutes or it’s free.