How do we make it happen?
Let’s some time now to create your offer or positioning statement using the formula above.
- What are you offering
- How much is it
- Why should I care
- Why should I believe you
Now combine the elements above to create your positioning statement in 16 words or less.
- Build the offer based on the role the product or service plays in the customer’s life, as opposed to the particular features and benefits of it
- Work out how you can build credibility or remove risk
- Emphasise your point of differentiation that will make people choose you above anybody else